Apple Intelligence
Clean Them All With A Tap
Art Director, Copywriter & Strategist
Duration: 3 weeks
The Brief
Create an OOH campaign for Apple using data as the foundation for copywriting and visual direction. Let real numbers and insights drive the creative, turning statistics into compelling stories that connect with the audience and prove product relevance.
This campaign meets Gen Z where they travel. Placed in crowded, photo-heavy destinations, each execution shows a real travel moment, messy and chaotic, cleaned up with one tap.
Clean Them All With a Tap turns a pain point into a playful, relatable solution, proving that Apple Intelligence isn't just smart: it's effortless, giving you just the memory you wanted to keep.
Team: Samuel Jimenez, Sunny Hwang and Riya Shah
Explore Other Work
105: Bauhaus Series | Neenah Paper
Promotional Design
Wellness Product Innovation | Vohm
Branding and Visual Identity, Product Design
